Hi, I'm Amirmasoud.
Over 7 years I've designed for Deutsche Telekom, fintech platforms, regional banks, and small businesses trying to find their footing online.
What connects all of it is the same question: why is this hard for people, and how do we fix that?
Selected Works
My work shows a clear and structured way to solve complex problems and deliver strategic design results. Most projects are confidential, but the examples below show my process from analysis to measurable business impact. If you want to discuss product strategy or execution in more detail, I am open to connect.
01 · Telecom · Product Configurator
From Friction to Flow
A fragmented configuration system for one of Europe's largest telecom providers was losing customers before checkout. I broke the all-at-once choice matrix into a guided, transparent flow
02 · Fintech · B2B Platform
Making the Abstract Tangible
Reframing a highly competitive Open API portal from complex, dense technical features into outcome-driven business values for non-technical executives.
03 · Banking · Loyalty Programm
Driving Loyalty
Transforming an opaque point-calculation logic into a visual, transparent dashboard that drives engagement and reduces call center inquiries.